Fashion PLM planning, run from your own numbers.

Real-time sell-through, demand sensing and markdown intelligence built into your PLM, so range, buy and markdown decisions are based on live data.

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Used by Boardriders, Taking Shape, M.J. Bale and 30+ apparel brands. See customer stories

The numbers planners run on

Sell-through, velocity and markdown intelligence in one place, so you can see how the season is tracking without exporting to a spreadsheet.

Sell-through dashboards

See how every style is performing against plan by colour, size, channel and region. Figures update as sales land, so you can spot winners and slow sellers early in the season.

Weeks-of-supply & velocity

Track WOS and sales velocity trends on every SKU so you reorder the right styles in time and stop tying up cash in lines that have already lost momentum.

Markdown simulation

Model the impact of a price cut before you commit. See the projected lift, margin give-up and sell-through outcome so a markdown clears stock without giving away more margin than it needs to.

Sell-through

See what's selling

Cut sell-through by colour, size, channel and region, with year-on-year comparisons that show whether this season is ahead of last.

  • ✓ Sell-through by colour, size, channel and region
  • ✓ Year-on-year comparisons against the same selling week
  • ✓ Updates in real time as orders and POS data land
Sell-through by weekLive
W1
W2
W3
W4
W5
Weeks of supply6.2
Velocity & aging

Catch slow movers early

WOS lookbacks, velocity trends, inventory aging and anomaly alerts work together to flag the lines losing pace, so you can act early in the season rather than clearing stock at the end of it.

  • ✓ WOS lookback and velocity trends on every SKU
  • ✓ Inventory aging that surfaces cash stuck in old stock
  • ✓ Anomaly alerts when a style breaks its trend
Slow moversAlert
Rose HoodieWOS 14.1 · −22% velMarkdown
Camel Knit CrewWOS 18.6 · −31% velReview
Indigo Denim JacketWOS 7.4 · +9% velOn plan
Inventory age112 days
Markdown

Simulate before you discount

Markdown effectiveness analysis shows what past price cuts returned. The markdown simulator models the lift, margin and sell-through of the next one, so you can pick a discount that clears stock while protecting margin.

  • ✓ Markdown effectiveness analysis on every past price action
  • ✓ Simulator models projected lift, margin and sell-through
  • ✓ Compare depth and timing scenarios before you commit
Markdown simulator · −25%Live
Now
−15%
−25%
−35%
−50%
Projected sell-through82%

Demand-driven planning

Tie planning to live demand and real budgets, organised by brand, category, gender and collection.

Demand sensing

Connect your POS and sales data so plans respond to what is selling this week rather than a top-down forecast.

Operating budgets

Set and track operating budgets by planner group or cost centre, so spend, receipts and open-to-buy stay inside the lines every team owns.

Planner groups

Slice planning by brand, category, gender and collection so each planner works in a view of their own part of the range instead of the whole assortment.

The styles behind the numbers

Every metric drills down to the colour, size and style driving it. The collection planner also has AI Studio for range imagery: colourways and boards. Video generation is on the style record only.

jeans flat-layDenim · 92% sell-through
hoodie flat-layHoodie · WOS 6.2
dress flat-layDress · slow mover
tshirt flat-layRib Tee · reorder

Planning guides

Merchandising intelligence from the StyleChain blog.

Fashion PLM buyer's guide (2026)

How planning intelligence fits in a modern apparel PLM stack.

AI and automation in fashion PLM

Predictive insights, demand sensing and what's next for merchandising teams.

Common questions

What planners and merchandisers ask about planning intelligence.

What does StyleChain planning intelligence do?

It gives merchandisers and planners live sell-through dashboards, weeks-of-supply and velocity metrics, markdown simulation, demand sensing, operating budgets and planner groups, all connected to the styles in your PLM.

Can I model a markdown before committing to it?

Yes. Markdown simulation lets you model the margin and sell-through impact of a discount before you take it.

How does it help catch slow movers?

Weeks-of-supply and velocity reporting surface slow-moving styles early, while inventory aging highlights stock that is tying up working capital.

Is the planning data connected to product data?

Yes. Planning runs on the same live style, order and production data as the rest of the PLM, so numbers trace back to the styles behind them.

Does the planner include AI Studio?

Yes. A parallel Studio sits on the collection planner for colourways and boards. Video generation is available on the style record only. See AI Studio.

Keep exploring

The rest of the platform sits on the same style record.

Plan your range on live sales data

Give us 60 minutes and we'll show you how StyleChain works for your brand.

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