A modern buyer portal where your wholesale customers browse the line, place orders and reorder bestsellers on their own – no emails, no order forms, no back-and-forth.
Used by Boardriders, Taking Shape, M.J. Bale and 30+ apparel brands. See customer stories
Give every buyer their own login and let them serve themselves – while you keep full control of pricing, terms and approvals.
Buyers browse your live line – only the styles, colours and prices they're entitled to – and build orders themselves, around the clock, in their own currency.
Orders route through your rules before they're committed. Submit, review and approve or reject – so nothing ships outside agreed pricing, MOQs or credit limits.
Every buyer sees exactly where their order stands – approved, in production, shipped – without a single "any update?" email landing in your inbox.
An interactive size matrix that works the way buyers actually work – paste a run straight from Excel, get instant feedback, and order on your terms without ever reaching for a card.
Rib Tee – Cloud144 units · ships in 4 wksMOQ met
Knit Crew – Oat36 units · MOQ 48Below MOQ
Rose Hoodiepasted from Excel · 6 sizesSizedBuyers repeat a past order in one tap – and see exactly what's changed since last time before they confirm. No surprise invoices, no stockouts, no awkward phone calls.
Rib Tee – Cloudwas $8.10 → $8.40Price ↑Knit Crew – Oatlead time 6 → 8 wksChangedRose Hoodiein stock · same priceNo changeBigger accounts buy through approvers, not individuals. StyleChain gates every order behind your sign-off and captures the details finance and logistics need – right at checkout.
Everything else that turns a portal into the place your wholesale customers actually want to order from.
Buyers save their go-to assortments with quantities and size ratios baked in – so the seasonal reorder takes seconds, not a spreadsheet.
Each account gets its own library of design sheets, line sheets and media – always current, always on-brand, no more chasing files over email.
Favourites, saved searches and one-click CSV export for the buyer's own systems – all protected behind MFA security.
Customer-specific pricing, MOQ and lead times on every style.
A-line DressRib TeeOversized Hoodie
DenimWhat brand teams and buyers ask about the B2B portal.
A self-service B2B wholesale storefront where your customers browse your catalogue, place orders and track status against the same live PLM data your internal team uses — instead of ordering by email.
Yes. Reorder with an intelligent diff shows exactly what changed since the last order — pricing, availability and style updates — before the buyer confirms.
Yes. Orders can route through approval workflows with role-based governance, so the right people sign off before an order is committed.
Yes. Buyers can build and save shopping lists, and access a per-supplier asset library for imagery and documentation.
The rest of the platform sits on the same style record.
Give us 60 minutes and we'll show you how StyleChain works for your brand. No commitment, just a conversation.
Book a Demo60-minute walkthrough · no commitment