A conversational assistant that sits on top of your live apparel data. Ask in plain English, get answers you can trust – then let it take the action for you, right inside StyleChain.
Used by Boardriders, Taking Shape, M.J. Bale and 30+ apparel brands. See customer stories
No SQL, no menu-hunting, no exporting to a spreadsheet. Just ask – and let the assistant do the work.
Type the question the way you'd say it out loud. No query language, no report builder, no clicking through five screens to find a number.
Create styles and orders, update statuses, assign team members and add comments – all without leaving the conversation.
Ask about your fit specs, fabric & care standards, supplier terms or compliance rules – like "what's our grading for a size 16 dress?" – and it answers from your own playbook, not a generic guess.
Every reply is grounded in the current state of your PLM – styles, orders, costing and shipments – and rendered as a chart when it helps.
| Style | Sell-through | Margin | Status |
|---|---|---|---|
 KC-204 · Tiered Midi | 38% | 22% | Below plan |
 RH-118 · High-Rise Jean | 41% | 28% | Below plan |
 TB-077 · Boxy Tee | 44% | 31% | Below plan |
Stop switching tabs to do the thing you just asked about. The assistant carries out the work and confirms what it changed.
When a question could mean more than one thing, the assistant checks first – so you don't act on a confidently wrong answer.
Turn any conversation into a clean spreadsheet your team and suppliers can actually use. Every row carries the style's photo, so a range plan, costing sheet or order list reads at a glance – not as a wall of style codes.
| Style | FOB | MOQ | Status |
|---|---|---|---|
| KC-204 · Tiered Midi | $14.20 | 300 | Approved |
| KC-209 · Wrap Midi | $12.80 | 300 | Sampling |
| KC-211 · Slip Dress | $9.60 | 500 | Approved |
Describe a colourway, print or garment and the assistant creates ready-to-share visuals in seconds – explore directions, fill a range plan or brief a supplier without waiting on a sample or a photoshoot.
AI-assisted import reads your spreadsheets and PDFs and fills the fields for you – then checks its own work.
Drop in a bulk order or price list and the LLM maps each column to the right StyleChain field – no template, no manual matching.
Reads supplier PDFs and auto-populates order and costing fields, pulling quantities, prices and line items straight off the page.
Flags missing values, duplicates and mismatched units before anything is saved – so bad data never makes it into your PLM.
How the AI assistant works on top of your apparel PLM.
Styles, orders, costing, suppliers, shipments, fit standards – type the question the way you'd say it out loud. Answers can include charts and exportable tables.
Yes. Create sample requests, update statuses, assign people and add comments from chat – with confirmation of every change.
Your current PLM state – every reply is grounded in the styles, orders and costing in your tenant today.
Search your own documents and procedures in plain English – grading rules, fabric standards and compliance playbooks included.
Tenant-isolated, role-based access. Your data is not pooled across customers – talk to us about security during a demo.
How apparel brands are using AI inside their PLM.
Where conversational AI fits in product development – and what leading brands are doing in 2026.
Named brand logos and attributed case studies from apparel teams on StyleChain.
Give us 60 minutes and we'll show you how StyleChain works for your brand. No commitment, just a conversation.
Book a Demo60-minute walkthrough · no commitment