A conversational assistant that sits on top of your live apparel data. Ask in plain English, get an answer from your own records, then have it take the action for you inside StyleChain.
Looking for colourways or lookbooks? Those are made in AI Studio, a tab on the style. This page covers the chat assistant.
Used by Boardriders, Taking Shape, M.J. Bale and 30+ apparel brands. See customer stories
Ask in chat and the assistant does the work. You don't need SQL, menu-hunting or a spreadsheet export.
Type the question the way you'd say it out loud. You don't need a query language or a report builder to find a number.
Create styles and orders, update statuses, assign team members and add comments without leaving the conversation.
Ask about your fit specs, fabric & care standards, supplier terms or compliance rules, such as "what's our grading for a size 16 dress?", and it answers from your own playbook.
Every reply comes from the current state of your PLM (styles, orders, costing and shipments) and shows as a chart when a chart helps.
| Style | Sell-through | Margin | Status |
|---|---|---|---|
 KC-204 · Tiered Midi | 38% | 22% | Below plan |
 RH-118 · High-Rise Jean | 41% | 28% | Below plan |
 TB-077 · Boxy Tee | 44% | 31% | Below plan |
The assistant carries out the task you asked about and confirms what it changed, so you don't have to switch tabs and do it yourself.
When a question could mean more than one thing, the assistant asks what you meant before it answers, so you don't act on a wrong answer.
Turn any answer into a spreadsheet for your team and suppliers. Every row carries the style's photo, so people can read a range plan, costing sheet or order list by picture as well as by style code.
| Style | FOB | MOQ | Status |
|---|---|---|---|
| KC-204 · Tiered Midi | $14.20 | 300 | Approved |
| KC-209 · Wrap Midi | $12.80 | 300 | Sampling |
| KC-211 · Slip Dress | $9.60 | 500 | Approved |
Ask for the images made for a style and the assistant shows its AI Studio renders in the reply, up to eight at a time. New colourways, prints and lookbook shots are generated in AI Studio on the style itself.
AI-assisted import reads the file, fills in the StyleChain fields and checks the values before anything is saved.
Drop in a bulk order or price list and the LLM maps each column to the right StyleChain field, without a template or manual matching.
Reads supplier PDFs and auto-populates order and costing fields, pulling quantities, prices and line items straight off the page.
Flags missing values, duplicates and mismatched units before anything is saved, so bad data stays out of your PLM.
How the AI assistant works on top of your apparel PLM.
Styles, orders, costing, suppliers, shipments and fit standards. Type the question the way you'd say it out loud. Answers can include charts and exportable tables.
Yes. Create sample requests, update statuses, assign people and add comments from chat, and it confirms every change.
Yes. Every reply comes from the styles, orders and costing in your tenant today.
Yes. Search your own documents and procedures in plain English, including grading rules, fabric standards and compliance playbooks.
Each tenant is isolated and access is role-based. Your data is not pooled across customers. We can take you through security in a demo.
Those come from AI Studio, a separate tab on the style. The assistant answers questions about your live PLM in chat and can take action.
Yes. Personal AI is My Agents in this chat, and only you can see it. Organisational AI runs company-wide watches managed in admin.
You start a chat when you have a question. Agents keep watching after you close the panel, and AI Studio generates imagery on the style.
My Agents in this chat. Write what to watch in plain language; it reports back to you. Only you can see or change those agents.
Company-managed watches that run on a schedule or a planner condition. Each one sees only the data its owner can see.
Colourways, try-on, lookbooks and boards generated from the style you already built. Attach the images you keep to the record.
How apparel brands are using AI inside their PLM.
Where conversational AI fits in product development, and what leading brands are doing with it in 2026.
Named brand logos and attributed case studies from apparel teams on StyleChain.
Give us 60 minutes and we'll show you how StyleChain works for your brand. No commitment, just a conversation.
Book a Demo60-minute walkthrough · no commitment